5 in 5: Jen Wingate: National Sales Manager, Visit Baltimore
In this "5 in 5," we talked with Jen Wingate, a National Sales Manager for Visit Baltimore. Her incredible journey evolves from managing events, to working in hotels, and now to her role working for a DMO.
Here’s Jen’s 5 in 5!
1. What inspired your career in the event industry, and how has it evolved since then?
The summer after 9th grade, my parents took me to Cornell University for their college reunion. At that point, I was set on becoming an Athletic Trainer and knew nothing about the hospitality industry. However, when my mom urged (practically forced) me to step into the Statler Hotel lobby, I instantly knew that hotels and events were my true passion.
My career has since evolved from managing events to selling and planning on property at hotels, and now to working in the DMO space. This role allows me to meet new clients and share my love for Baltimore every day, combining my passion for hospitality with creating unforgettable experiences.
2. Can you share a memorable challenge you faced in your role and how you overcame it?
During the pandemic, the hospitality industry faced significant challenges, with many professionals laid off and some not returning. Despite these hardships, those of us still committed to this incredible industry are doing so with fewer resources.
One memorable challenge we recently tackled was getting meeting planners out of their homes and away from their desks to connect in person. Instead of a traditional sales pitch, we organized an event at an Under Armour store. We offered breakfast and shopping while sharing "on the road wellness" ideas to encourage self-care while they continue to take care of others. This approach not only helped us connect with our clients on a personal level but also provided them with valuable insights and tools to enhance their well-being.
3. In your opinion, what is the most exciting trend or innovation currently shaping the event planning landscape?
The resurgence of in-person immersive events. In a world where hybrid and remote work are more prevalent, there's a renewed focus on cultivating relationships in person. Anyone can send an email or make a phone call, but there's something special about connecting face-to-face. Whether it's reminiscing about memorable times cracking crabs at Nick's Fish House, watching horse racing at the Preakness at Pimlico Racetrack, or cheering for the Ravens, these shared experiences create lasting bonds that are hard to replicate virtually.
4. How do you collaborate with stakeholders to create unforgettable experiences for clients? Exploring collaboration practices showcases the interconnected nature of the industry and provides insights into teamwork and coordination.
In Charm City, we make hotel sourcing and conference planning seamless. Our Customer Experience team can connect you with anyone in the city and suggest local gems such as off-site venues, transportation, and family friend activities for attendees on "bleisure" travel.
5. What advice would you give to someone aspiring to your role in the event industry?
Network, network, network! Every job I've landed has been through connections— either directly with someone in the organization or through a referral.
Get to know CVBs/DMOs, your hotel partners, and industry colleagues in all the destinations where you plan events or hope to host in the future. These relationships are invaluable, especially when things go wrong, and you need local help at the last minute. Trust the experts and lean on their knowledge and experience. Building a strong network will not only open doors but also provide essential support throughout your career.